Public Health

Trust framework for covid vaccine uptake

RED ASSOCIATES

Public Health

Trust framework for covid vaccine uptake

RED ASSOCIATES

Public Health

Trust framework for covid vaccine uptake

RED ASSOCIATES

Public Health

Trust framework for covid vaccine uptake

RED ASSOCIATES

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Overview

Overview

Overview

Overview

In a time deeply impacted by the COVID-19 pandemic, the intersection of trust and vaccine acceptance emerged as a critical area of investigation. ReD Associates embarked on a transformative journey to delve into this complex relationship.

Vaccine hesitancy is a symptom of a broken social contract, and the subsequent collapse of public trust in institutions. Vaccination, given its foundation in the marriage of individual preferences and collective interests, reflects the social contract. And it demonstrates that whether people follow social protection measures is not simply an epidemiological question – it is a social one. Examining and assessing the impact of COVID-19 interventions on trust – in its multiple forms – is an important step in building a more resilient global health system.

The project in Pakistan was part of a multi-country effort, grounded in extensive ethnographic immersions. This exploration unearthed invaluable insights into the intricate dynamics of trust and its profound impact on vaccine uptake, particularly in the developing world. We studied how trust plays out in peoples’ experience of the health system – which required defining ‘health systems’ according to how people understand and experience them: as holistic ideas, interconnected with larger systems

In a time deeply impacted by the COVID-19 pandemic, the intersection of trust and vaccine acceptance emerged as a critical area of investigation. ReD Associates embarked on a transformative journey to delve into this complex relationship.

Vaccine hesitancy is a symptom of a broken social contract, and the subsequent collapse of public trust in institutions. Vaccination, given its foundation in the marriage of individual preferences and collective interests, reflects the social contract. And it demonstrates that whether people follow social protection measures is not simply an epidemiological question – it is a social one. Examining and assessing the impact of COVID-19 interventions on trust – in its multiple forms – is an important step in building a more resilient global health system.

The project in Pakistan was part of a multi-country effort, grounded in extensive ethnographic immersions. This exploration unearthed invaluable insights into the intricate dynamics of trust and its profound impact on vaccine uptake, particularly in the developing world. We studied how trust plays out in peoples’ experience of the health system – which required defining ‘health systems’ according to how people understand and experience them: as holistic ideas, interconnected with larger systems

In a time deeply impacted by the COVID-19 pandemic, the intersection of trust and vaccine acceptance emerged as a critical area of investigation. ReD Associates embarked on a transformative journey to delve into this complex relationship.

Vaccine hesitancy is a symptom of a broken social contract, and the subsequent collapse of public trust in institutions. Vaccination, given its foundation in the marriage of individual preferences and collective interests, reflects the social contract. And it demonstrates that whether people follow social protection measures is not simply an epidemiological question – it is a social one. Examining and assessing the impact of COVID-19 interventions on trust – in its multiple forms – is an important step in building a more resilient global health system.

The project in Pakistan was part of a multi-country effort, grounded in extensive ethnographic immersions. This exploration unearthed invaluable insights into the intricate dynamics of trust and its profound impact on vaccine uptake, particularly in the developing world. We studied how trust plays out in peoples’ experience of the health system – which required defining ‘health systems’ according to how people understand and experience them: as holistic ideas, interconnected with larger systems

Enforcing it makes the vaccine look shady. If you have to force it down my throat, there must be something wrong with it.

— Mustafa, 36

Enforcing it makes the vaccine look shady. If you have to force it down my throat, there must be something wrong with it.

— Mustafa, 36

Enforcing it makes the vaccine look shady. If you have to force it down my throat, there must be something wrong with it.

— Mustafa, 36

These days the doctors have stopped being messiahs for the people and have turned into money minting enterprises.

– Rida, 33


These days the doctors have stopped being messiahs for the people and have turned into money minting enterprises.

– Rida, 33


These days the doctors have stopped being messiahs for the people and have turned into money minting enterprises.

– Rida, 33


In a time deeply impacted by the COVID-19 pandemic, the intersection of trust and vaccine acceptance emerged as a critical area of investigation. ReD Associates embarked on a transformative journey to delve into this complex relationship.

Vaccine hesitancy is a symptom of a broken social contract, and the subsequent collapse of public trust in institutions. Vaccination, given its foundation in the marriage of individual preferences and collective interests, reflects the social contract. And it demonstrates that whether people follow social protection measures is not simply an epidemiological question – it is a social one. Examining and assessing the impact of COVID-19 interventions on trust – in its multiple forms – is an important step in building a more resilient global health system.

The project in Pakistan was part of a multi-country effort, grounded in extensive ethnographic immersions. This exploration unearthed invaluable insights into the intricate dynamics of trust and its profound impact on vaccine uptake, particularly in the developing world. We studied how trust plays out in peoples’ experience of the health system – which required defining ‘health systems’ according to how people understand and experience them: as holistic ideas, interconnected with larger systems

Enforcing it makes the vaccine look shady. If you have to force it down my throat, there must be something wrong with it.

— Mustafa, 36

These days the doctors have stopped being messiahs for the people and have turned into money minting enterprises.

– Rida, 33


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Project Highlights

Project Highlights

Project Highlights

Project Highlights

Trust in the promise of the social contract. The COVID-19 pandemic – and the vaccination effort in particular – inspired a great deal of thought around trust, resiliency, and the nature of the unspoken agreements that bind societies together. Trust is a critical component within efficient, well-functioning, sustainable health systems. It is strongly tied to accumulated experience – making each new interaction with a health system important for growing or maintaining trust.

Trust in the promise of the social contract is the belief that the health system will uphold the social contract. While trust in the process is the belief that the system is accessible, safe, and effective. The pandemic laid bare that these forms of trust are a nebulous and overlooked area of public health.

Women are left behind in the vaccination effort. Women are often less vaccinated and may also express less intention to vaccinate. Real and perceived practical access barriers are decrease their trust in the process. Vaccines are also closely tied with mobility and with participation in the formal economy. So for many women, trust in the promise is undermined by the feeling that the vaccine may not be relevant for them. Closing the gender gap will require not only addressing access issues and side-effect concerns, but also building a promise which resonates more deeply with women.

Short-term interventions undermine trust. Vaccine mandates remove the need for building trust in the promise, which can be an effective quick-fix for driving up vaccination rates. Over the long-term, however, they begin to undermine trust in the promise of the overall health system – with clear impacts on system resilience. For many, mandates introduce an element of suspicion which lingers over time. Mandates seem to cause less consternation when the goal and underlying logic are clear. e.g. healthcare worker mandates are generally easier to understand than mandates on the broader public.

Trust in the promise of the social contract. The COVID-19 pandemic – and the vaccination effort in particular – inspired a great deal of thought around trust, resiliency, and the nature of the unspoken agreements that bind societies together. Trust is a critical component within efficient, well-functioning, sustainable health systems. It is strongly tied to accumulated experience – making each new interaction with a health system important for growing or maintaining trust.

Trust in the promise of the social contract is the belief that the health system will uphold the social contract. While trust in the process is the belief that the system is accessible, safe, and effective. The pandemic laid bare that these forms of trust are a nebulous and overlooked area of public health.

Women are left behind in the vaccination effort. Women are often less vaccinated and may also express less intention to vaccinate. Real and perceived practical access barriers are decrease their trust in the process. Vaccines are also closely tied with mobility and with participation in the formal economy. So for many women, trust in the promise is undermined by the feeling that the vaccine may not be relevant for them. Closing the gender gap will require not only addressing access issues and side-effect concerns, but also building a promise which resonates more deeply with women.

Short-term interventions undermine trust. Vaccine mandates remove the need for building trust in the promise, which can be an effective quick-fix for driving up vaccination rates. Over the long-term, however, they begin to undermine trust in the promise of the overall health system – with clear impacts on system resilience. For many, mandates introduce an element of suspicion which lingers over time. Mandates seem to cause less consternation when the goal and underlying logic are clear. e.g. healthcare worker mandates are generally easier to understand than mandates on the broader public.

Trust in the promise of the social contract. The COVID-19 pandemic – and the vaccination effort in particular – inspired a great deal of thought around trust, resiliency, and the nature of the unspoken agreements that bind societies together. Trust is a critical component within efficient, well-functioning, sustainable health systems. It is strongly tied to accumulated experience – making each new interaction with a health system important for growing or maintaining trust.

Trust in the promise of the social contract is the belief that the health system will uphold the social contract. While trust in the process is the belief that the system is accessible, safe, and effective. The pandemic laid bare that these forms of trust are a nebulous and overlooked area of public health.

Women are left behind in the vaccination effort. Women are often less vaccinated and may also express less intention to vaccinate. Real and perceived practical access barriers are decrease their trust in the process. Vaccines are also closely tied with mobility and with participation in the formal economy. So for many women, trust in the promise is undermined by the feeling that the vaccine may not be relevant for them. Closing the gender gap will require not only addressing access issues and side-effect concerns, but also building a promise which resonates more deeply with women.

Short-term interventions undermine trust. Vaccine mandates remove the need for building trust in the promise, which can be an effective quick-fix for driving up vaccination rates. Over the long-term, however, they begin to undermine trust in the promise of the overall health system – with clear impacts on system resilience. For many, mandates introduce an element of suspicion which lingers over time. Mandates seem to cause less consternation when the goal and underlying logic are clear. e.g. healthcare worker mandates are generally easier to understand than mandates on the broader public.

Family context is important to drive vaccine uptake. Vaccine decision-making is tightly linked to a generalized goal of familial improvement – with the ‘family project’ as a powerful shared aspiration. The clearer the link between vaccines and family success, the stronger the motivation, and the better women can help drive vaccine uptake.

Religious leaders have struggled to engage with COVID-19 SOPs. As experts in the social world, religious leaders are well-positioned to provide advice on a broad range of important areas. But they rarely become involved in the practicalities of health decisions – dealing instead with the implications of health, or stepping in a last resort. During the pandemic, many have been asked to instruct their congregants on practical COVID-19 SOPs – and many received backlash. Increasing trust in the healthcare process necessitates to take a fresh perspective on identifying influencers and the type of support they are best able to provide.

Uncertainties in vaccine journey. Throughout this vaccination journey, people struggle to find information to key questions like type of vaccine received, whether a second dose is needed, and how vaccines interact with co-morbidities. In the absence of well-equipped advisors and clear answers, people turn towards other sources of information – such as television or social media – that are often considered to be unreliable. In this confusing and uncertain information landscape, people construct their own realities about COVID-19 and the vaccines, often filling real unanswered concerns with myth and misinformation.

Family context is important to drive vaccine uptake. Vaccine decision-making is tightly linked to a generalized goal of familial improvement – with the ‘family project’ as a powerful shared aspiration. The clearer the link between vaccines and family success, the stronger the motivation, and the better women can help drive vaccine uptake.

Religious leaders have struggled to engage with COVID-19 SOPs. As experts in the social world, religious leaders are well-positioned to provide advice on a broad range of important areas. But they rarely become involved in the practicalities of health decisions – dealing instead with the implications of health, or stepping in a last resort. During the pandemic, many have been asked to instruct their congregants on practical COVID-19 SOPs – and many received backlash. Increasing trust in the healthcare process necessitates to take a fresh perspective on identifying influencers and the type of support they are best able to provide.

Uncertainties in vaccine journey. Throughout this vaccination journey, people struggle to find information to key questions like type of vaccine received, whether a second dose is needed, and how vaccines interact with co-morbidities. In the absence of well-equipped advisors and clear answers, people turn towards other sources of information – such as television or social media – that are often considered to be unreliable. In this confusing and uncertain information landscape, people construct their own realities about COVID-19 and the vaccines, often filling real unanswered concerns with myth and misinformation.

Family context is important to drive vaccine uptake. Vaccine decision-making is tightly linked to a generalized goal of familial improvement – with the ‘family project’ as a powerful shared aspiration. The clearer the link between vaccines and family success, the stronger the motivation, and the better women can help drive vaccine uptake.

Religious leaders have struggled to engage with COVID-19 SOPs. As experts in the social world, religious leaders are well-positioned to provide advice on a broad range of important areas. But they rarely become involved in the practicalities of health decisions – dealing instead with the implications of health, or stepping in a last resort. During the pandemic, many have been asked to instruct their congregants on practical COVID-19 SOPs – and many received backlash. Increasing trust in the healthcare process necessitates to take a fresh perspective on identifying influencers and the type of support they are best able to provide.

Uncertainties in vaccine journey. Throughout this vaccination journey, people struggle to find information to key questions like type of vaccine received, whether a second dose is needed, and how vaccines interact with co-morbidities. In the absence of well-equipped advisors and clear answers, people turn towards other sources of information – such as television or social media – that are often considered to be unreliable. In this confusing and uncertain information landscape, people construct their own realities about COVID-19 and the vaccines, often filling real unanswered concerns with myth and misinformation.

Trust in the promise of the social contract. The COVID-19 pandemic – and the vaccination effort in particular – inspired a great deal of thought around trust, resiliency, and the nature of the unspoken agreements that bind societies together. Trust is a critical component within efficient, well-functioning, sustainable health systems. It is strongly tied to accumulated experience – making each new interaction with a health system important for growing or maintaining trust.

Trust in the promise of the social contract is the belief that the health system will uphold the social contract. While trust in the process is the belief that the system is accessible, safe, and effective. The pandemic laid bare that these forms of trust are a nebulous and overlooked area of public health.

Women are left behind in the vaccination effort. Women are often less vaccinated and may also express less intention to vaccinate. Real and perceived practical access barriers are decrease their trust in the process. Vaccines are also closely tied with mobility and with participation in the formal economy. So for many women, trust in the promise is undermined by the feeling that the vaccine may not be relevant for them. Closing the gender gap will require not only addressing access issues and side-effect concerns, but also building a promise which resonates more deeply with women.

Short-term interventions undermine trust. Vaccine mandates remove the need for building trust in the promise, which can be an effective quick-fix for driving up vaccination rates. Over the long-term, however, they begin to undermine trust in the promise of the overall health system – with clear impacts on system resilience. For many, mandates introduce an element of suspicion which lingers over time. Mandates seem to cause less consternation when the goal and underlying logic are clear. e.g. healthcare worker mandates are generally easier to understand than mandates on the broader public.

Family context is important to drive vaccine uptake. Vaccine decision-making is tightly linked to a generalized goal of familial improvement – with the ‘family project’ as a powerful shared aspiration. The clearer the link between vaccines and family success, the stronger the motivation, and the better women can help drive vaccine uptake.

Religious leaders have struggled to engage with COVID-19 SOPs. As experts in the social world, religious leaders are well-positioned to provide advice on a broad range of important areas. But they rarely become involved in the practicalities of health decisions – dealing instead with the implications of health, or stepping in a last resort. During the pandemic, many have been asked to instruct their congregants on practical COVID-19 SOPs – and many received backlash. Increasing trust in the healthcare process necessitates to take a fresh perspective on identifying influencers and the type of support they are best able to provide.

Uncertainties in vaccine journey. Throughout this vaccination journey, people struggle to find information to key questions like type of vaccine received, whether a second dose is needed, and how vaccines interact with co-morbidities. In the absence of well-equipped advisors and clear answers, people turn towards other sources of information – such as television or social media – that are often considered to be unreliable. In this confusing and uncertain information landscape, people construct their own realities about COVID-19 and the vaccines, often filling real unanswered concerns with myth and misinformation.

“I have gotten one dose and I will get the second one in the coming week. I had to get vaccinated because my children go to government schools and there the teachers asked for proof of vaccination of the whole family.

– Beenish, 44

“I have gotten one dose and I will get the second one in the coming week. I had to get vaccinated because my children go to government schools and there the teachers asked for proof of vaccination of the whole family.

– Beenish, 44

“I have gotten one dose and I will get the second one in the coming week. I had to get vaccinated because my children go to government schools and there the teachers asked for proof of vaccination of the whole family.

– Beenish, 44

“My wife was worried that people who got the vaccine will die in two years, so I also did not get my dose until recently. I told her, if we die, we die together. If you don’t get the vaccine, then neither will I.”

— Jehanzeb, 51

“My wife was worried that people who got the vaccine will die in two years, so I also did not get my dose until recently. I told her, if we die, we die together. If you don’t get the vaccine, then neither will I.”

— Jehanzeb, 51

“My wife was worried that people who got the vaccine will die in two years, so I also did not get my dose until recently. I told her, if we die, we die together. If you don’t get the vaccine, then neither will I.”

— Jehanzeb, 51

“I have gotten one dose and I will get the second one in the coming week. I had to get vaccinated because my children go to government schools and there the teachers asked for proof of vaccination of the whole family.

– Beenish, 44

“My wife was worried that people who got the vaccine will die in two years, so I also did not get my dose until recently. I told her, if we die, we die together. If you don’t get the vaccine, then neither will I.”

— Jehanzeb, 51

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Artefacts

Artefacts

Artefacts

Artefacts

Trust Framework

Trust Framework

Trust Framework

Trust Framework

Vaccination Journey

Vaccination Journey

Vaccination Journey

Vaccination Journey

Stakeholders in Trust

Stakeholders in Trust

Stakeholders in Trust

Stakeholders in Trust

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Personal Wins

Personal Wins

Personal Wins

Personal Wins

Being part of the vaccination process. On one of our community immersion trips where we set out to observe activities at a vaccination camp, I got the opportunity to become a part of the vaccination service delivery. This was a small camp organized in a low-income neighborhood. The organizers had sent in two vaccinators and one assistant. This assistant was quite overwhelmed with the amount of people coming in. This was because the process required people to text their national ID card number to a shortcode to register for the vaccine. A significant number of people were not aware of this, and the assistant had to help these people out to complete this step. There was a long queue forming, and my colleague and I decided to assist in this step. We used our own phones to do this step for countless people in over four hours so that they could get their vaccine confirmations. I got to see the challenges up close but not just observing it from the sidelines, but actively immersing myself in the actual process. That experience is unforgettable, because even if it may seem small, it was very fulfilling to be a part of something greater than myself.

Being part of the vaccination process. On one of our community immersion trips where we set out to observe activities at a vaccination camp, I got the opportunity to become a part of the vaccination service delivery. This was a small camp organized in a low-income neighborhood. The organizers had sent in two vaccinators and one assistant. This assistant was quite overwhelmed with the amount of people coming in. This was because the process required people to text their national ID card number to a shortcode to register for the vaccine. A significant number of people were not aware of this, and the assistant had to help these people out to complete this step. There was a long queue forming, and my colleague and I decided to assist in this step. We used our own phones to do this step for countless people in over four hours so that they could get their vaccine confirmations. I got to see the challenges up close but not just observing it from the sidelines, but actively immersing myself in the actual process. That experience is unforgettable, because even if it may seem small, it was very fulfilling to be a part of something greater than myself.

Being part of the vaccination process. On one of our community immersion trips where we set out to observe activities at a vaccination camp, I got the opportunity to become a part of the vaccination service delivery. This was a small camp organized in a low-income neighborhood. The organizers had sent in two vaccinators and one assistant. This assistant was quite overwhelmed with the amount of people coming in. This was because the process required people to text their national ID card number to a shortcode to register for the vaccine. A significant number of people were not aware of this, and the assistant had to help these people out to complete this step. There was a long queue forming, and my colleague and I decided to assist in this step. We used our own phones to do this step for countless people in over four hours so that they could get their vaccine confirmations. I got to see the challenges up close but not just observing it from the sidelines, but actively immersing myself in the actual process. That experience is unforgettable, because even if it may seem small, it was very fulfilling to be a part of something greater than myself.

Learning about the Kachi Khatri Community. For one of the deep dives, I engaged with the leader of a small ethnic community in Karachi. Before our discussion, I was unaware of the roots and current standing of this community. Known as Katchi Khatri, they trace back their lineage to Gujrat in India, and had immigrated here after independence. This community was a nation within a nation. It had its own ID cards, its own documentation and records, its own social protection system. It had build schools and libraries and hospitals. Anyone who was part of the community and had their ID card to prove it, had free access to all the welfare services built by the community. This was perhaps the most well-organized, tightly knit community that I am aware of in the country. If it wasn't for this project, I wouldn't have had the chance to look so closely at their rich culture and identity.

Learning about the Kachi Khatri Community. For one of the deep dives, I engaged with the leader of a small ethnic community in Karachi. Before our discussion, I was unaware of the roots and current standing of this community. Known as Katchi Khatri, they trace back their lineage to Gujrat in India, and had immigrated here after independence. This community was a nation within a nation. It had its own ID cards, its own documentation and records, its own social protection system. It had build schools and libraries and hospitals. Anyone who was part of the community and had their ID card to prove it, had free access to all the welfare services built by the community. This was perhaps the most well-organized, tightly knit community that I am aware of in the country. If it wasn't for this project, I wouldn't have had the chance to look so closely at their rich culture and identity.

Learning about the Kachi Khatri Community. For one of the deep dives, I engaged with the leader of a small ethnic community in Karachi. Before our discussion, I was unaware of the roots and current standing of this community. Known as Katchi Khatri, they trace back their lineage to Gujrat in India, and had immigrated here after independence. This community was a nation within a nation. It had its own ID cards, its own documentation and records, its own social protection system. It had build schools and libraries and hospitals. Anyone who was part of the community and had their ID card to prove it, had free access to all the welfare services built by the community. This was perhaps the most well-organized, tightly knit community that I am aware of in the country. If it wasn't for this project, I wouldn't have had the chance to look so closely at their rich culture and identity.

Being part of the vaccination process. On one of our community immersion trips where we set out to observe activities at a vaccination camp, I got the opportunity to become a part of the vaccination service delivery. This was a small camp organized in a low-income neighborhood. The organizers had sent in two vaccinators and one assistant. This assistant was quite overwhelmed with the amount of people coming in. This was because the process required people to text their national ID card number to a shortcode to register for the vaccine. A significant number of people were not aware of this, and the assistant had to help these people out to complete this step. There was a long queue forming, and my colleague and I decided to assist in this step. We used our own phones to do this step for countless people in over four hours so that they could get their vaccine confirmations. I got to see the challenges up close but not just observing it from the sidelines, but actively immersing myself in the actual process. That experience is unforgettable, because even if it may seem small, it was very fulfilling to be a part of something greater than myself.

Learning about the Kachi Khatri Community. For one of the deep dives, I engaged with the leader of a small ethnic community in Karachi. Before our discussion, I was unaware of the roots and current standing of this community. Known as Katchi Khatri, they trace back their lineage to Gujrat in India, and had immigrated here after independence. This community was a nation within a nation. It had its own ID cards, its own documentation and records, its own social protection system. It had build schools and libraries and hospitals. Anyone who was part of the community and had their ID card to prove it, had free access to all the welfare services built by the community. This was perhaps the most well-organized, tightly knit community that I am aware of in the country. If it wasn't for this project, I wouldn't have had the chance to look so closely at their rich culture and identity.

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Outcome

Outcome

Outcome

Outcome

Marked by its rigorous ethnographic approach and meaningful insights, the project illuminated the intricate interplay between trust and vaccine acceptance. It unraveled the complexities of trust across diverse contexts, enabling a more nuanced understanding of its dynamics within the developing world. These findings not only serve as a valuable resource for policymakers, healthcare professionals, and institutions but also shed light on the profound importance of trust in shaping the future of global health. As the world grapples with ongoing health crises, the lessons from this project provide a foundation for forging resilient health systems and rebuilding trust in institutions and vaccines alike.

Marked by its rigorous ethnographic approach and meaningful insights, the project illuminated the intricate interplay between trust and vaccine acceptance. It unraveled the complexities of trust across diverse contexts, enabling a more nuanced understanding of its dynamics within the developing world. These findings not only serve as a valuable resource for policymakers, healthcare professionals, and institutions but also shed light on the profound importance of trust in shaping the future of global health. As the world grapples with ongoing health crises, the lessons from this project provide a foundation for forging resilient health systems and rebuilding trust in institutions and vaccines alike.

Marked by its rigorous ethnographic approach and meaningful insights, the project illuminated the intricate interplay between trust and vaccine acceptance. It unraveled the complexities of trust across diverse contexts, enabling a more nuanced understanding of its dynamics within the developing world. These findings not only serve as a valuable resource for policymakers, healthcare professionals, and institutions but also shed light on the profound importance of trust in shaping the future of global health. As the world grapples with ongoing health crises, the lessons from this project provide a foundation for forging resilient health systems and rebuilding trust in institutions and vaccines alike.

People have created their own myths about covid and vaccines. If the government had educated people properly about what is happening and why, things would be much better.

— Ali, 27

People have created their own myths about covid and vaccines. If the government had educated people properly about what is happening and why, things would be much better.

— Ali, 27

People have created their own myths about covid and vaccines. If the government had educated people properly about what is happening and why, things would be much better.

— Ali, 27

Marked by its rigorous ethnographic approach and meaningful insights, the project illuminated the intricate interplay between trust and vaccine acceptance. It unraveled the complexities of trust across diverse contexts, enabling a more nuanced understanding of its dynamics within the developing world. These findings not only serve as a valuable resource for policymakers, healthcare professionals, and institutions but also shed light on the profound importance of trust in shaping the future of global health. As the world grapples with ongoing health crises, the lessons from this project provide a foundation for forging resilient health systems and rebuilding trust in institutions and vaccines alike.

People have created their own myths about covid and vaccines. If the government had educated people properly about what is happening and why, things would be much better.

— Ali, 27

  • EXPERIENCES

  • COMMUNITY

  • RESEARCH

  • WRITING

  • PERSONAS

  • ETHNOGRAPHY

  • INSIGHTS

  • Ideation

  • BLUEPRINTING

  • JOURNEYS

  • PROTOTYPING

  • NARRATIVES

  • workshops

  • EXPERIENCES

  • COMMUNITY

  • RESEARCH

  • WRITING

  • PERSONAS

  • ETHNOGRAPHY

  • INSIGHTS

  • Ideation

  • BLUEPRINTING

  • JOURNEYS

  • PROTOTYPING

  • NARRATIVES

  • workshops

  • EXPERIENCES

  • COMMUNITY

  • RESEARCH

  • WRITING

  • PERSONAS

  • ETHNOGRAPHY

  • INSIGHTS

  • Ideation

  • BLUEPRINTING

  • JOURNEYS

  • PROTOTYPING

  • NARRATIVES

  • workshops

  • EXPERIENCES

  • COMMUNITY

  • RESEARCH

  • WRITING

  • PERSONAS

  • ETHNOGRAPHY

  • INSIGHTS

  • Ideation

  • BLUEPRINTING

  • JOURNEYS

  • PROTOTYPING

  • NARRATIVES

  • workshops

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Say hello.

Say hello.

Say hello.

Projects? Collaborations? Tiny little love notes?
Send me a message, I'm all ears.

Projects? Collaborations? Tiny little love notes?
Send me a message, I'm all ears.

Projects? Collaborations? Tiny little love notes?
Send me a message, I'm all ears.

Projects? Collaborations? Tiny little love notes?
Send me a message, I'm all ears.

Copyright © 2023 Syed Faizan Raza

Copyright © 2023 Syed Faizan Raza

Copyright © 2023 Syed Faizan Raza

Copyright © 2023 Syed Faizan Raza